.YOU MAY certainly not know it, but various fonts bring about different emotional states. Serif typefaces, with small strokes at the ends of letters, are commonly found in publications and newspapers. They seem reliable and also reliable. Sans serif font styles, which are plain, may show up contemporary and also laid-back. Visual congruity provides viewers a feeling that they know where they stand up it aids to develop trust. In the case of The Business analyst, it prepares the shade for our writing.